Day 1 of February Freeze will host the expected technological showcase with nearly 60 varied vendors on site and Day 2 will feature an invite-only lighting workshop and lens open house.

Every year we attract between 1,200-1,600 attendees. From students, independent filmmakers and established production professionals to creative decision makers, the Freeze is a prime opportunity to reach key market share in Canada's entertainment industry.





William F. White International Inc. (Whites) ( Founded in 1963, Whites is Canada's largest and most iconic provider of production equipment to the entertainment industry. With offices across the country, the company services productions of all sizes from coast to coast and houses an extensive state-of-the-art inventory.  The Whites group includes Whites Camera, Whites Lighting & Grip, Whites Location Equipment Supply Inc., Whites Specialty Equipment and Whites Studios Inc.  


February Freeze is a terrific opportunity for any production professionals in the area to take advantage of the inspiring technologies that our world-class suppliers have to offer!


The February Freeze is an annual trade show well-known as the Cinegear or NAB of the north. For 19 years, we've been opening our doors to provide an exclusive opportunity to experience firsthand the industry's leading technological advancements from over 50 established vendors. We strive to put on an entertaining show with informative panels and seminars with a sharp focus on technology, education and the creative process.